Definition of Natural SEO and Paid SEA Referencing
► Natural referencing (in English, Search Engine Optimization: SEO) encompasses all the various actions aimed at improving your site's visibility on search engines, thereby generating targeted traffic. SEO is based on a solid foundation of content quality and involves improving the pages of your website.
► Paid referencing (in English, Search Engine Advertising: SEA) involves implementing advertising campaigns to position a website among the top results on search engines. SEA consists of bidding on keywords across one or more advertising networks (Google AdWords, Microsoft AdCenter, Yahoo Sponsored Links, etc.).
Advantages of Referencing and Manual Indexing SEM
SEO and SEA are two different referencing strategies with the same goal: improving a site's ranking on search engines to generate the maximum traffic.
Manual indexing - also known as search engine marketing (SEM) - focuses on generating traffic from search engines. Your website must be manually registered on search engines for optimal indexing.
Referencing Services
We provide the right solutions to ensure clean and effective referencing for the long term. Our agency offers manual indexing by registering your website online with search engines. We create content that highlights your expertise and establishes you as a key player in your field.
In addition to technical and editorial work, our agency monitors your site's traffic. Reporting is an essential step in referencing, as it provides an overview of your online visibility's performance. Our agency provides your website's statistics through Google Analytics.
Our SEO offer is based on several criteria and includes various services:
Site Improvement
Our team conducts an in-depth study of your page architecture as well as verification and improvement of responsive design.
Content Control
We thoroughly verify the relevance of your content, including titles, texts, inbound and outbound links, ALT attributes of tags, and more.
Keyword Research
We conduct a complete review of the keywords used, redundancies, synonyms, and more.
Progress Monitoring
Our analysis includes reviewing AdWords campaigns and analyzing your site's ranking compared to competitors.
Site Statistics
Finally, we ensure daily monitoring of the undertaken tasks, with statistical modeling of visibility, origin, and frequency.
Personalized Referencing Quote
Contact us for any quote requests or questions.